Need it bad, deliver it bad.
Ford Authority:
Production of the sixth-generation Ford Bronco has been mired with issues from the very beginning, as the rugged off-road SUV launched during the height of the pandemic, leading to production and supplier woes, with demand far exceeding supply – even to this day. As a result 2023 Ford Bronco order banks were only initially open to carryover reservation/order holders as The Blue Oval works to fulfill all of those orders, though they will soon open to new customers. However, it seems as if some Ford Bronco SUVs were mistakenly shipped with plastic bash plates in what is another byproduct of this chaotic process, according to Bronco Nation.
“It is something we are aware of and we are addressing that,” said Bronco Brand Manager Matt Winter. “We’ve figured out what the cause of that was and customers who received the incorrect bash plate will get the correct one, and we’ll make sure their vehicle is in spec. More communication on that will be coming in the next couple of weeks as we get everything in place.”
This issue pertains to a select number of Ford Bronco models equipped with the heavy-duty modular front bumper, while the bash plates themselves are standard equipment on a number of trims, including Black Diamond, Badlands, Wildtrak, Raptor, and Heritage models. However, it’s unclear at the moment which models were affected, specifically.
In the meantime, as Ford Authority previously reported, carryover 2023 Bronco order holders that don’t change their orders to remove constrained items risk having that order canceled altogether, at which point they would have to reorder a 2024 model with no price protection. Affected customers have already received an email outlining these terms, meaning that at least some 2023 orders will most likely not be filled.