“Ford Motor Co. has sent letters offering a $2,500 deal to frustrated customers tired of waiting for certain high-end Bronco SUVs that are on order but delayed because of the ongoing global supply chain disruption.
The letters, which landed in mailboxes mid-month, told Bronco customers they may take no action and continue to wait or accept a $2,500 rebate to change a 2023 Wild Trak order to an Outer Bank, Big Bend or Badlands series without a molded-in colored hardtop, Sasquatch package or Lux package that allows for more extreme adventure driving.
Ford spokesman Jiyan Cadiz told the Free Press on Monday. “While we’re working to deliver every Bronco, in addition to existing price protection, we’re giving customers the option to adjust their order from supply constrained trims and parts that include Wildtrak and its larger engine, Lux Package, and the molded-in-color hardtop.”