Thread regarding Nielsen layoffs

Big hire by Karthik!

I've been gone from Nielsen and the industry quite a few years but I still keep tabs. This is a pretty big (expensive) hire by Nielsen. Peter's job will be to take any heat from the industry that comes Karthik's way. Looks like they hired him to basically be a glorified PR guy with the client base. He has a long history and successful track record in ad sales. Whenever Nielsen has hired these big industry g-ns in the past, they fizzle out really quick and take off into the sunset with a big bag of money.

https://variety.com/2025/tv/news/peter-naylor-joins-nielsen-chief-client-officer-1236574923/


by
| 1731 views | | 7 replies (last November 23) | Reply
Post ID: @OP+1k9y4y1kh

7 replies (most recent on top)

Succession

by
| | Reply
Post ID: @1ry+1k9y4y1kh

Am sad to hear the field rep give his evidence for why he thinks Nielsen is a fraud. The US needs an impartial player in the ratings business + yeah I'm part of that system.

Re: The real bosses think Karthik is just d-mb. Yes I think your opinion is likely correct.

I was part of a company like this before and the name of the game was to not get nailed by the feds by being senior executive stff. Anyone smart avoided promotion. David Kenny's partial-exit was imho genius [and was when I lost interest in the co] coz it's clear you don't want to be in executive staff testifying before committees when someone notices the company seems well... hmm... not quite right!

by
| | Reply
Post ID: @p7+1k9y4y1kh

I know a certain pint-sized Argentinian a**h0le who must be fuming.

by
| | Reply
Post ID: @fr+1k9y4y1kh

While some wise ones run away as fast as they can from Khartik..Michelle Gellman, Deidre Thomas (hello Dynata and YouGov!)

by
| | Reply
Post ID: @e8+1k9y4y1kh

@user8869117799573:as a former field rep for them I can tell you this whole system Nielsen has built is a fraud. reps would lie when taking demographic info from panelists . he-l half the time I just filled them out in my car. we would lie about tvs and other devices in homes. I promise you a huge percentage of reps did this and probably are still doing this

by
| | Reply
Post ID: @ds+1k9y4y1kh

There is picture of Rao with Naylor on linked in. Rao looks like Miami Vice character with unkempt look and greasy hair. Like he came off bender. How is Rao CEO looking like dirt bag.

by
| | Reply
Post ID: @bp+1k9y4y1kh

I think that "the real bosses" figured out (all by themsellves LOL) that Karthik is just d-mb and stupid so they need someone to actually deal with customers.

This is probably an expensive hire, I hope the "regular employee" understands where this company focus is!

by
| | Reply
Post ID: @b1+1k9y4y1kh

Post a reply

: