Many underperforming or overlapping doors will close or be converted to authorized retailer locations, especially in mid-tier markets. The company has already quietly stopped renewing certain leases and is testing smaller “express” formats.
Shifting to Indirect Channels:
Expect a heavier reliance on indirect resellers and national retail partners (Best Buy, Walmart, etc.) to handle standard transactions while corporate locations focus more on high-value accounts and business support.
Assistant Manager Role Consolidation:
Assistant Manager positions are likely to be merged or reduced, The “one manager, one lead” model (similar to what T-Mobile adopted years ago) is being piloted in select districts to streamline payroll.
R2B / SMB In-Store Teams Realignment:
R2B staff may be centralized or reassigned to district level coverage instead of sitting in stores. The focus is shifting to digital appointment-based engagement and outside acquisition rather than walk-in small business.
Performance Pressure on Remaining Staff:
Those who remain in corporate retail should expect higher individual metrics, less admin support, and more tech-driven monitoring