So is it safe to say the Verizon rebrand was an expensive fail at this point? Anyone being held accountable?
15 replies (most recent on top)
Wasn’t it the McDonalds V ?
There are too many people employed in branding…..how many versions of slide decks do we need each year?
@am What a joke this guy is no matter where he goes.
They still not update the new branding on company vehicles
Only on new ones
I wonder if he’s implemented denim into their culture.
@af
https://about.pypl.com/who-we-are/executive-leadership/diego-scotti/default.aspx
landed on his feet at PAYPAL
can't make it up
I put the yellow part in
I got exceeds on my review
Not only was it a fail, but its ugly. The new commercials are stupid. It seems like Verizon tried to brand themselves as a cheap discount carrier.
Marketing needs to wake up! It’s simple — just be honest with people. Don’t advertise $30/month and then hit customers with a $200–$250 bill. That’s not clever marketing, that’s misleading. People are tired of the games. Just like the 'Get A Free Phone' and it's not free (not even close)!
Oh...wait. That's right you did put that information in the fine-print! Do better!
If you thought another new logo (and new colors) was a good idea you need your head examined.
Basically new CMO playback 101. Diego Scooti did the same thing and it was a similar waste of money.
No measurable ROI but sure sounds great on paper when they bounce to their next CMO gig.
Major rebrands are such as waste of money. Sure, make minor tweaks but to redo the whole thing because someone in marketing thought the V needed to have a different angle is d-mb. I wonder how many millions it cost for all the new signs, materials, and such. Plus the waste of throwing out all the old.
Biggest waste of money ever. Your brand is your reputation, not a “new logo with yellow fire and yellow on our website to make people feel warm and like Verizon is fun”.. What a fail
Rebrand? what changes ?
it's still have the same spelling " Verizon "
Leslie should go too
Hans