A year ago, Dell Technologies made a big, bold move: it slashed nearly half of its executive leadership, claiming there were simply too many cooks in the kitchen. Cost savings were touted, “streamlining” was the buzzword, and the company pitched the decision as a smarter, leaner way forward. To top it off, product marketing (FPM) was folded under marketing. The logic? Keep all things “marketing” under one roof. Simple, clean, efficient.
Fast forward just twelve months… and things look a little less logical.
Dell has now re-hired a former exec—someone who had been let go years back—this time with a hefty paycheck. Not only that, the very same FPM org that was tucked neatly under marketing has been yanked out again and repositioned under this new hire. The shiny new label? RevOps.