At GSX, Cisco showcased their recent Partnership with the Luna Rossa team, completely skipping over everything to do with Luna Rossa and it's involvement in sailing, and focusing on Prada. Not a good look. Hilarious, value and priorities of Marketing shown on the big stage.
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Since 1983, nobody cares about the America's Cup.
“Sport”
well, given that I had to look up Luna Rossa and Prada, I'd say that would be a marketing miss.
I've never heard someone brag so much about F1 and literally know nothing about the sport. Then the Prada partnership, with is really w/Lua Rossa. dingbat