“Sell the value of the network. We’re a premium brand and that’s why we charge more”, says our Sr Leadership and VLC. 4 out of the 10 lines on my EPP were out for 10 hours. When will leadership realize this “premium network/brand strategy” isn’t real and lower prices/admin fees and stop outsourcing to India and Asia?
11 replies (most recent on top)
5G doesn’t make a F-U-C-K if you repeatedly neglect to address insufficient backhaul, then add FWA to those same, already-burdened towers.
@g5 This is spot on. Nice simmary.
Verizon had the chance to own 5G the way it once owned reliability. Instead, leadership made a choice that will be remembered as one of the company’s biggest missteps: they bet everything on millimeter-wave (mmWave) and ignored mid-band spectrum.
On paper, mmWave looked like the future — lightning-fast speeds, futuristic demos, glossy ads about downloading movies in seconds. But in reality, it was a trap. MmWave only works on short distances, needs perfect line-of-sight, and collapses with the slightest obstruction. Great for marketing, useless for nationwide coverage.
While Verizon was chasing the “fastest 5G” headlines, T-Mobile quietly scooped up Sprint’s mid-band spectrum. That gave T-Mobile the sweet spot — wide coverage and good speed. AT&T eventually caught on too. Verizon was left scrambling, years behind, paying billions later to buy the spectrum it should have targeted from day one.
The result? Customers were promised a “premium 5G experience” but got spotty coverage, endless marketing slogans, and admin fees instead of real value. The huge mistake wasn’t just a technical choice — it was a strategic blind spot. Verizon sold hype, not practicality.
And history will remember that.
If I may borrow a lesson from another field, specifically pharmaceuticals, there currently are generic pills and capsules for a number of ailments that work equally well, if not better, than their first to the table monopolistic predecessor pilgrim counterpart, AND FOR A LOWER PRICE!
This was true 8 years ago, it has been one expensive mistake after the next.
Leadership actually still believes this about the network. Remember when we were told MM Wave was what would differentiate VZ on 5G. It did accomplish that. We were different because we had to put up antennae’s every 250 yards, expenses went through the roof and our 5G service is still poor compared to competitors. Come on V Teamers, don’t ask questions or use logic, just believe the VLC!! Things will further improve through in office collaboration starting tomorrow. Remember what Sam said “we spoke and they listened!!”. V Team for the win!
The 'Value of the Verizon Network' made sense when it was the only Network that people could and would depend on. Owning a Verizon phone was like driving an Audi - when they were good once too!
Now the Network is a worn-out hag glued together with 'fixes' and 'enhancements' from folks from places that have yet to master plumbing or basic infrastructure.
You might be able to sell 'the Network' in Bangalore or Kyrgyzstan, but now T Mobile is the top dog.
“Sell the value of the network”, is hard to sell when there are more outages, can't get mobile Internet in my development of 4000+ homes without using wifi. It's been this way for years. No new construction in at least 10 years.
Failed leaders hv fired from sony erricson
Whoever the tu-d that came from peloton
What happened to the t shirt guy that was spanish bunch of theives at the top all the rest of us will pay for there oopsies i made a poopsies
Typical d-mb Verizon employees who are so braindead and brainwashed, yes Verizon had the best network and reliability.. In 2010
It's 2025, Verizon can't hold a candle to TMO.
I keep saying it over and over, karma is a bi--h, you reap what you sow ..
All the years of scamming people and overcharging them has now led to Verizon's demise
When will leadership stop being so out of touch to understand that their customers don't give a rat's azz about the value of network. They did not care yesterday other than to say why are they paying so much for cr-ppy service when there is better coverage with TMO.