Maverik, the Salt Lake City-based convenience store chain that purchased K-m & Go from the Krause Group in 2023, is significantly scaling back its operations in Des Moines, Iowa, where K-m & Go had been headquartered since its founding in 1963. According to an August 6 letter from Maverik’s human resources chief to the city, the company will lay off 100 employees in Des Moines while retaining 63 and offering relocation packages to eight others in departments such as category management, HR business support, continuous improvement, and operations systems and support. The layoffs, which began with a price book analyst on August 6, are scheduled to occur in stages, with additional rounds on October 6, December 1, and January 2, 2026, before concluding on April 2, 2026.
The affected positions span a wide range of corporate functions including HR operations, retail IT support, accounting, procurement, category management, foodservice, marketing, and merchandising. Nicole Mason, Maverik’s chief development officer and a K-m & Go veteran since 2002, is the only senior executive confirmed to be leaving as part of this reduction. Those retained will work in areas such as foodservice, supply and trading, retail and commercial sales, merchandising, IT, site development, and maintenance, supporting what Maverik describes as a “limited presence” in Des Moines to address geographically based business needs.
Maverik stated that the move is part of its ongoing strategy to improve efficiency and better serve a growing customer base by consolidating headquarters functions at its “Base Camp” in Salt Lake City. The company emphasized that it is working with affected employees to develop individual transition plans, including relocation opportunities, and is committed to providing transparency and support throughout the process. Since acquiring K-m & Go, Maverik has added roughly 400 locations to its portfolio, doubling its store count, and has begun rebranding K-m & Go stores in Iowa and Nebraska under the Maverik name. The rebranding is notable given K-m & Go’s Iowa origins and its decades-long presence in the state, and it reflects Maverik’s focus on positioning its stores as adventure-themed destinations that cater to outdoor enthusiasts while incorporating local community elements into store design and concept.