In business, speed is important, but stability is priceless.
When GTM structures and sales teams change every few months, here’s what happens:
- we lose precious time adapting instead of selling.
- Relationships crumble before they even start.
- Customers lose confidence in your ability to deliver consistently.
Great GTM strategies need time to mature and show results.
The constant 6-month pivots might look like agility..but in reality, they’re eroding trust, both inside the company and in the market.
Md pls commit to a GTM vision. Give it the runway it needs. Allow teams to build deep, lasting relationships with customers. Because in the end.. trust is your biggest competitive advantage.
And trust takes time.