Gap, owner of the Old Navy, Gap, Banana Republic and Athleta brands, has announced Maggie Gauger as its new global brand president and as CEO of Athleta from 1 August 2025.
She succeeds Chris Blakeslee, who will remain as an advisor to the company.
Gap CEO Richard Di-kson stated: "As we continue to reinvigorate our house of iconic American brands to not only shape culture but drive profitable, sustainable growth over the long term, we believe in Athleta's incredible potential in the women's active market and within our portfolio.