Well that was anticlimactic. The new brand launch we’ve been waiting for was just an unused trademark we picked up in the Cigna deal, with a new font and some hilarious stock photography.
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I’m pretty sure that brand was retired because it had a bad reputation in the market. And the current branding looks like clip art. We really need to modernize if we actually want to compete in the national space. Maybe that’s the question…. Are we actually wanting to compete or do we just want the write off?
Our marketing department is sh*t. Well done!!!! Hahahaba.
@af The thing that really annoys me is the new logo. It's an H with a spring on one side. It looks like the first draft someone came up with. And the "spring" in Healthspring was a reference to the "source of supply" definition, as in underground water spring. Not an actual coiled piece of metal.
And there you have it “the wheel” our new creation lol.
Bet they got a spot bonus for being so creative too.
More "reused" than "unused". It was the brand that Cigna bought in 2012 and it was just retired in the last 4 or 5 years. Really surprised they are going that route seeing how that was the brand in use during the whole CMS remediation period.