Thread regarding Nike Inc. layoffs

Nike is an embarrassment, never should have left Amazon or other distribution platforms to begin with. The hubris of JD and clowns in his orbit messed with the fragility of a brand. The Nike brand was destroyed and it’s not coming back, gone are the days when Nike was cool and edgy. It’s now the choice of mall walkers and retirees, nobody under 40 is buying the Swoosh.

There is demand on Amazon, so the shoes are going back up on Amazon. It's really not complicated.

The problem with DTC was that Nike shoes weren't where consumers wanted to buy them. Other companies put shoes where Nike wouldn't and they made a lot of money off of that.

If you really think selling on Amazon was even remotely a part of UA’s decline and not all the other bad decisions they made, then you’re a lost cause my friend.

Let's look at Under Armour. They have sold exclusively in amazon for last 10 years.
And in that 10 years, they have been going down slowly and consistently.

If that is what Nike wants to emulate then be my guest. 10 years later, you will say Nike used to such vibrant, cutting edge company but now, they are former image of self.

If Nike manages to keep Amazon below 15% of share of digital business, there is no problem. Above that and there will be another China Tmall situation.

OP, do you really think selling shoes on the Amazon app moves the needle for them? Lol. Do you honestly believe there’s a stampede of people rushing to download the Amazon app and sign up for Prime just because—finally!—they can get their Air Forces in two days? Lololol.

The reality is, with or without Nike Inc., Nike products are going to be sold on Amazon. Not sure if you noticed, but there wasn’t a big announcement from Amazon when this deal was announced. All the PR came from Nike. Why? Because they are the ones who benefit from signaling that they’re now officially present on the biggest marketplace in the game.

Tell me you don’t understand distribution strategy without telling me

It’s a positive step if Nike uses Amazon to complement its own channels and maintains tight control over assortment, pricing, and branding. In today’s market, being absent from the biggest online marketplace just means losing control and letting someone else profit off your brand.

The only risk I see is pricing pressure. Amazon can be a race to the bottom unless Nike maintains strict pricing and product segmentation.

Respectfully, this take misses the mark. Nike products are already on Amazon, just through third-party sellers who often undermine quality control, brand integrity, and pricing. By selling directly, Nike gains more control, reduces the risk of counterfeits, and captures revenue that was previously lost. If anything, this move is overdue.

When is the last time that you went to amazon and had a engaging conversation with staff that is into kicks as much as you are?
Amazon is quantity company not a quality company.
They should partner up more with companies like Footlocker, Di-k's , JD and Academy and have a great conversation. They should all go to a retreat and get na--d and call each other "Bu-----e"

Nike's move into Amazon instead solving its issue internally proves that Nike is brain dead or talent dead and managed by bunch of untalented number pusher.

In short term, it might make sense but on the long term, I don't know.

This is eerily, reminiscent of Under Armour. After Planck was forced out, they kept bringing in CEOs who were unimaginative business people. Until company kept going down. I have a bad feeling that Nike is in a same track.

Nike grew extraordinarily without Amazon or even before Amazon existed! Why do they have to capitulate to Amazon? Because they are bunch of talentless, overpaid lizards.

Next on the agenda. Air Jordan 11 release through Amazon and it will be delivered to you in same day or Air Force 1 all white mid top ones in FBA. Meantime, Footlocker will crumble and collapse thanks to Nike their biggest supplier

OP has no idea the definition of evolve immediately and wants to be stuck in the old way of doing things. This is a good thing.

The biggest mistake is the existence of Nike, a company that should die an extended slow death.

Amazon is a digital platform. One of the world's largest. Can't hurt to be on Amazon. Assuming counterfeiting challenges can be overcome. Selling via Amazon likely comes with its own challenges and selling model but it's not another flavor of the failed DTC strategy.

Honestly I think Nike has ignored its ‘good’ level product offering and now it’s desperately trying to grab that market share back. The right way to do it would be building quality products at an affordable price, but I don’t think the current climate allows for that. Mild-recessions are survived by quality core-level product.