Curious to know from other teams, how important is consumer insights as an org to Nike? Do they add value to the business?
7 replies (most recent on top)
@c1 nailed it. Nike has lost its innovation and inspiration. I personally don't feel an insights org is necessary if you're hiring the right people, allowing them to travel the market and get out of Beaverton, and give them the freedom to go off the rails and be provocative a bit more. We're too conservative. We're 'mid' because we're not doing anything different and new or exciting.
It would be super important if it was executed well. It isn't so the insights are sometimes questionable
Near impossible to take a "consumer insight" and activate it in 18-24 months, by that time its no longer an insight.
Nike was founded on taking the consumer somewhere new, offer them something fresh they didn't even know they wanted.
Thats whats lost.......
Sh---y org with sh---y people and the shittiest leaders
AM never showed much respect for consumer insights in meetings they would present in. Would shrug off their findings and make her own executive decisions based on a whole lotta nothing.
Ask your manager mo--n!
From tech side they are not really care about consumers. For proof audit support tickets.