Frank opinions please.
12 replies (most recent on top)
Do you know that Nike leads the world in some of the tech capabilities? No one is even close.
We are the only ones that can serve a wall of traffic during lunch and no other company including Amazon has ever seen a traffic close enough in terms of rps.
Our product resellers combined together make more money than us on launch shoes, which means all our launches are under constant bot attacks to an extent that there are entire companies dedicated to botting us.
We lead tech by miles in a lot of similar areas
It's easier to say what tech doesn't do at Nike, which may just be a designer drawing a sketch on paper. Everything from that point on relies on some form of technology to get the sketch created into a physical object, to manufacturing it, to shipping it, to selling it. No mention of the email, Slack, Zoom app to collaborate with other team members.
Technology is important to Nike because it runs one of the largest supply chains in the world and without it, Nike cannot buy, build, sell and ship a billion+ units to consumers and wholesalers each year. Nike has a massive supply chain, the 15th biggest company in the world, which is run by and relies upon our technology and tech teams.
"Nike's supply chain is vast, involving numerous stakeholders and a global network. They produce materials in 13 countries and 123 factories, with finished goods made in 36 countries, 535 factories, and by 1,152,767 workers, according to the Nike Manufacturing Map. These products then travel to 50 distribution centers and over 100,000 retailers worldwide. "
Just outsource it
When a store can't trade, Tech brings them back up. When orders aren't getting posted to finance, Tech fixes that. When promotions aren't ringing correctly in stores, Tech steps in. When your phone isn't syncing, you call Tech. When a server the design teams software is hosted on goes down, Tech brings it back up... Tech is VERY important to all functions at Nike.
How important is tech? How important is it for nike not to be in the news for 'nikes website goes down for black friday' or 'failed launch disappoints nike customers' during AJ11 in December?
Because until recently, those were REGULAR occurrences, and those people that fixed it and got to where Nike is today are no longer there.
Are those important for a brand image and sales goals or not?
I admit, I’m on the product side and we design pruduct. Very straight forward. Been here over a decade and have no clue what GT/tech does.
@b0 finally a smart comment here…
One does not simply operate a company the size of Nike without the tools to reach your customer, understand them, compel them, make and move sh-t all around the world to them and do so reliably. People who p-o p-o tech have done little to wrap their heads around the actual fu---n SCALE of what Nike does and what it takes to do this all effectively.
So how actually important? Very. In practice today? A mess. That's the problem with no fix in sight so long as politics precede performance and recent high up outsiders are intent on repeatedly stabbing team culture and morale in the throat.
Nike is not an IT company so Tech is low on the totem pole of priorities.
Tech isn’t important until something breaks. And by then it’s too late for a cheap bandaid.
Black Friday and Christmas are half our annual sales. Our company NEEDS to run perfectly for 2 months.
All we need is a single red Black Friday to change leadership’s opinion
Ju,dgin on these cuts not much