- Nike confirmed layoffs of a limited number of Global Tech team employees
- Cuts follow last week’s shift of certain systems, applications & product work to managed services
- Company called it the right business decision but acknowledged it impacted some teammates
- Nike declined to disclose the exact number of roles affected, notification timeline or whether further downsizing is planned
- In 2024, Nike trimmed about 2% of its total workforce across two cost-savings phases
- The tech reductions come amid a broader turnaround strategy under CEO Elliott Hill, who assumed the top role in October
- Hill has overhauled leadership, including the retirement of 26-year veteran Heidi O’Neill and several C-suite promotions
- Turnaround focus areas include rebuilding strained wholesale partnerships and rightsizing a footwear lineup heavy on Air Force 1 & Air Jordan
- Nike lost share among teens to rising brands like On, Alo Yoga & Vuori over the past year
- To regain relevance, Nike launched a Kim Kardashian’s Skims collaboration in February and joined a Gen Z rotating store concept with Urban Outfitters featuring 150+ items
Source:
https://www.retaildive.com/news/nike-layoffs-global-tech-employees-dtc-turnaround/748839/