Thread regarding United States Layoffs layoffs

• Landing CEO Bill Smith insists Birmingham will remain HQ “as long as I’m running the company,” which is a great line until a boardroom says otherwise
• Despite previous layoffs and abandoned incentives, the company now claims to be in “growth mode” — because what’s a few pink slips between expansions
• Landing is hiring for 10 to 15 roles in Birmingham, which might sound impressive if you ignore the 816 jobs they originally promised
• The company filled 3,000 apartments in 10 months last year — a stat that definitely overshadows the fact that its business model had to be overhauled midstream
• Smith admitted the original approach “didn’t work very well,” which is refreshingly honest corporate-speak for “we made big plans, then reality happened”
• After starting in San Francisco and taking state incentives to move to Birmingham in 2021, Landing immediately pivoted away from the model those incentives were based on
• The “national network of fully-furnished apartments” now relies on a distributed workforce of 250, meaning fewer people in Birmingham than originally sold
• Smith also founded Shipt, so optimism is expected — even if that optimism has to be rebranded every 12 to 18 months
• The big headline: growth mode is back, baby — as long as we all agree not to talk too much about the layoffs, missed targets, or the incentives left on the table