Looks like someone forgot to complete the "Do the right thing" training.
"Per the filing, the brokers set up teams that would sell only the plans that paid out high kickbacks and would refuse to sell those from insurers that did not make such payments."
https://www.fiercehealthcare.com/payers/doj-hits-aetna-humana-elevance-health-medicare-advantage-kickbacks-complaint
https://www.justice.gov/opa/pr/united-states-files-false-claims-act-complaint-against-three-national-health-insurance