This is the downfall of a company that ruled sport (and even pop) culture from 1980s-2010s. RIP.
Employee and shareholders will flock this site for years to come, layoffs will persist and the stock will deteriorate significantly.
The magic can’t return to the bottle. Sorry EH and co.
Product managers and merchandising have no faith in design. You can have a designer with 20 years of experience, proven success, present something to a PM with 2 years of experience and it won’t go anywhere because PMs and merchandising are looking at numbers from the past and usually they want to play it safe, where as design is following a cadence of trends. Design is only as good as their PM counterparts will allow them to be. AND, GC being such a big market - globally speaking they are the NERD consumer and that consumer takes away from consumers that lead the market. China makes a ton of money for Nike but the culture that made Nike is being smothered by cr-p for China.
You id--ts. One athlete or one sport moment won’t save the company. You think in 5 years anyone gives a cr-p who won a Super Bowl or NBA championship or ncaa championship?
It’s about the PRODUCTS Nike makes which have been CR-P. Nike had DECADES to own the women’s market but messed that up letting lulu and alo and other brands rise. UA should have been NOTHING but instead of getting ahead of good compression products Nike stalled.
Gone are the days that Nike products and innovations turn heads. Innovations have become gimmicks (Joy Ride, Adapt anyone?) when brands UNDERSTANDING THEIR CONSUMERS rose like Brooks, Hoka.
The fact that Nike tries to be a fashun house and the world’s premiere sport performance footwear is laughable. The New air max is garbage and ugly.
There are no brighter days for this brand in footwear or apparel. Gen z isn’t loyal to just one brand, and Nike needs to stop thinking a gen z closet will be head to toe swooshes.
Now instead of caring so much about changing the world with Nike, I’m going to workout for two hours and catch up with an old friend lakeside at JBS.
What happened to all the Move to zero gear? Like Space Hippies, Grind products, and that new Nike forward fabric? I know it didn’t sell out, but that’s the last time Nike felt like it was at least trying to set treads.
I feel like we REALLY dropped the ball with Lego and SKIMS. Two very very big announcements that had huge success but with zero follow-up. No product plans, marketing, nothing. Just an announcement like “hey, big collab coming but oh wait don’t forget about it while we figure it out for the next two years”.
Agreed.
We should have a dedicated strategy to help with this.
…oh.
Reminds me of AND 1
Jalen Hurts if he keeps winning is a good athlete, but this brand was built on basketball and basketball is losing interest among viewers.
Agree....
Nike doesn't have any athletes like the past to get behind. MJ stimulus can only go so far for so long.
Michael Jordan is NOT walking thru that door!
Nike needs to stop trying to be the ‘brand’ for all of sport and get some focus back to building communities of athletes and products for them.