What's driving it?
# Health Insurers Lag Behind in Digital Experience Satisfaction
## Key Findings from J.D. Power 2025 U.S. Healthcare Digital Experience Study
Consumers are increasingly relying on health plan websites & apps but are dissatisfied compared to other industries
- Average satisfaction scores (on a 1,000-point scale):
- Commercial member health plan apps: 653
- Medicare Advantage apps: 597
- By comparison:
- Wealth management: 794
- Property & casualty insurers: 700
- Auto finance: 672
Top drivers of satisfaction:
- Ease of finding needed information
- Clear explanation of deductibles & out-of-pocket costs
- Intuitive navigation
- Meeting the “ease of finding info” factor increases satisfaction by 83 points
- Health insurers fail to deliver this experience 39% of the time
## Consumer Behavior & Loyalty
- App usage among commercial plan members rose from 31% (2024) to 37% (2025)
- Satisfaction by channel:
- Mobile app: 636
- Website: 607
- Phone: 607
- Poor digital experience drops likelihood of reusing that channel to 27%
## Loyalty Metrics
- Commercial plans with digital satisfaction ≥ 801:
- 58% of members more likely to view employer positively
- Medicare Advantage plans with digital satisfaction ≥ 801:
- 85% of members say they “definitely will” renew
- Compared to “Health insurance providers have a lot of work to do to close the gap to other industries.”
— Eric McCready, Director of Digital Solutions, J.D. Power
Source:
https://www.benefitspro.com/2025/04/14/health-insurers-trail-in-consumer-satisfaction-with-digital-experience/