… what's your perspective? What makes you think we'll turn things around? I'm not trying to troll, but some of the 'we're righting the ship' sentiments feel like wishful thinking. Do you acknowledge that while we may have a new captain in EH, the crew remains largely the same?" Our most recent exciting announcement was a influencer led-cobranding scheme. Our SLT has lost touch with the market.. their days are spent sitting through powerpoint decks.
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The investment in design alone says a lot about where we are going. Yes, we are a few years away because everyone is working on 2027 product now, so we won’t see results immediately.
My opinion, we’ve been in this before… there’s been times over the past 20 years where we’ve been down. It takes time but it just takes a spark, once that spark happens, momentum happens, when that happens, morale gets better.
Right now, we’re still seeking the true spark, but the step in the right direction was the change of CEO. The rest takes time, giving that creative freedoms back to the teams.
Purely blind optimism. The people saying this are not so intelligent people who know little to nothing about product, business, operations, execution, etc.
I realize EH (who is absolutely the right man for the job) may be sensitive to another female LT “retirement”, but HON must leave quickly. Her continued presence hurts the legitimacy of any turnaround plan. She must be held accountable for the disastrous marketplace shift. Until she’s gone, people won’t believe. Accountability matters. People have been let go for sooooo much less. Come on E!
The problem is that the leadership group that sc--wed up the company is still largely intact. Low-quality bad actors like HON who drove out all non-CDA believers have now reinvented themselves as saviors ready to throw a new cohort under the bus. The leaders that wrecked the business and the culture are now suddenly the same people who can fix everything?
Wall st doesn’t buy it.
Nike decided being woke was more important than actually creating good product
Owning Nike product isn't as "cool" as it once was, and charging ridiculous prices for shirts and shoes that aren't that cool with declining quality we've lost the "brand" that once was. Bring back things like the Roche at a $60 full price tag with style and comfort and you might get some clients back. But not seeing the company turning this shipa round it's become inflated and under whelming ...
EH may have a great reputation for his years of service for the company but to be honest he doesn't come off like he is a CEO that can truly impact the change that is needed to right the ship. Like you said, we still have a lot of the same crew leading the organizations and the ones that would be really helpful during this time were laid off.
The product is stale. There is no innovation and even design seems to be lacking. The gender focused reorg (Men's, Woman's and Kid's) approach from a few years ago really messed things up for our product... let's take all our teammates that enjoyed what they were doing and the product they were making and shuffle them around to jobs they didn't want or were looking for and see how that goes. A complete disaster! I don't even blame lack of innovation that much. All the brands that are eating from our plate didn't necessarily innovate anything. They just designed products that the market was looking for and were listening to their customers. And then the CDA S-show. What happened to staying on the offense?