Thread regarding Avaya layoffs

Avaya doesn't know how to build a product that customers love

Avaya seems to consistently miss the critical element: Build a product that customers love. There are obviously many other factors that feed into it, but if you don't invest in the core product that seamlessly then leads to OUTCOMES for a customer, there's no point. You can't put lipstick on the pig year after year (no offense to pigs) and expect different things to happen. The successful vendors in the space, small and large, have all realized that, and plow a [relatively] high portion of budget into core product and industry. I'm not sure if Avaya is 'salvageable' still at this point and if people even want the parts (I was part of a Fortune 10 that looked at acquiring it and the parts didn't even make sense to make a play for), but if there is any hope, they better knuckle down and focus on what is important.

@5tuo+1iDzyNQ3 said it perfectly.

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| 1391 views | | 2 replies (last September 18, 2022) | Reply
Post ID: @OP+1iLvIy6e

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That's ok, they told me customers love them. Just look at the posts this week from the PCC event. Apparently there is some secret club of customers who have discovered some Avaya magic, and it is so revolutionary that they don't want anyone else to discover it, which is why there is zero revenue....but trust us, it's over the top amazing, game changing and going to launch Avaya to the future. (Despite this top secret tribe of over the moon Avaya loving and obsessed clients, there are marketing minions who will spill the beans because those marketing minions are as equally awesome as these top secret Avaya solutions, and clients will just suddenly stop their migration to a competitor because they can teach me how to edit a selfie and look as naturally awesome as they do)! Avaya has the business credibility of a Disney princess.

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Post ID: @1mtz+1iLvIy6e

There's no free R&D $ to build new products that customers love and need. Instead, Avaya adopted smoke and mirror marcomms (Intelligent Xperiences, OneCloud, Composability, Combinatorial Innovation, Purpose-built extensibility, Experience Econmomy, etc, etc!) and alliances to help plug glarring capability gaps. Avaya continue to tell customers what they 'should' want and try to dictate the narrative to suit themselves. Watch the Avaya CMO (ex-Gartner analyst) creating the vapour https://www.youtube.com/watch?v=95QFpoqor4g (Apparently, he no longer works at Avaya...)

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Post ID: @1qsx+1iLvIy6e

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