The stock market can reward companies for a great portfolio, efficient internal processes and good future planning.
This, however, does not seem to count for many Fortune 100 companies where the stock price is affected by irrational and emotional investment choices. Chasing a stock price under such conditions will lead to product and process decisions that are equally irrational and emotional.
For Ford this is mostly powered by Tesla, which seems to be running solely on the greed of investors that "reward" that company for any emotionally appealing move it makes regardless if it made any sense. For Automakers, the stock market is broken.
The stock market "rewards":
- airy promises of a better world, without facts actually supporting such claim
- the overuse of certain terms such as 'blockchain'
- plotting a future in areas that will be a cause for problems of the next generation (batteries, rare earth metals)
- firing your staff is commonly rewarded regardless if you fired good or bad
How much sense does it make to work for a company that chases the irrationalities?