How does Bill Ford get credit for Ford Trucks, other than his name?
The pattern at Ford is:
Greedy,Fat, Expanding Lazy Bureaucracy pushes Ford to the brink of bankruptcy;
Outsider brought in to fix the mess;
Ford bureaucracy gets restless and pushes out the outsider;
Greedy, Fat, Expanding Lazy Bureaucracy pushes Ford to the brink of bankruptcy;
…
Let’s be honest, after 119 years Ford should have worked out all the kinks and be profitably producing quality vehicles with ease. Instead Ford continues to stumble over its own shoelaces.
Contrast this with Tesla who in 10 years have gone from zero to EV leader.
Smart money is on the company who has produced more lately, than the one who has had 119 years to get their act together.
I’m old enough to remember Ford “leaders” publicly laughing at the Japanese imports, thinking they had nothing to fear. While Ford “leaders” were posturing and posing for press releases (instead of figuring out how to profitably produce the cars people wanted), the Japanese took over the small-mid size car market.
Same thing is happening today, only now Ford is a niche (truck) player with nothing else to fall back on.
I hope Ford gets their act together. First they have to find an outsider to bring in to fix the mess. The outsider must be an engineer with a proven track record otherwise Ford is doomed.