I’ve seen on a couple of news reports that DXC will sponsor a small part of the Man Utd shirt next season on the arm. What do people make of that? I’d be interested to know how much they’re paying
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I also see DXC are sponsoring the Paris 2024 Olympics to the tune of $3m
Not a headline sponsor of course, ATOS are at the top of the pile.
I expect we've paid to put a DXC logo on the underside of the toilet seats in the athletes village...
The CSC f1 thing could have been big. Virgin were the first to use CFD when everyone else was using wind tunnels only.
It wasn't a totally mad idea.
Football probably is though.
F1 sponsorship I can understand as its associated (justifiably) with high tech and these days is very advanced with data analytics and real-time telemetry measurement/AI etc
But even then you would only want to be sponsoring one of the leaders like Mercedes, Red Bull, Ferrari or McLaren ... no point being shown as being lapped and dropping out 3/4 of the way through the race
Sports like English Premier League are for sponsors looking for brand visibility and awareness in the mass consumer market - why would DXC want to be visible to a 18 year old boy? So in 30 years time when he's a CIO and about to sign a 5 year cloud services deal with Accenture/Indian-outsourcer he suddenly goes "hang on, I remember DXC sponsoring Man Utd's sleeve/back of shorts/sole of socks way back, lets go with them instead!!"
That's where my bonus and pay increase has now gone to (like CSC and Virgin racing F1 team), thanks DX'c and SAL for using our pay in this way with potentially no benefit coming back.
SAL sort out the fundamental issues with DX' c and stop with the flaff
both made for each other - both well past their glory days, both less than the sum of their parts, both containing players well past their prime just looking for a easy payout, both no threats to the leaders in their respective divisions ... if its correct its a match made in heaven
Would make sense the club is in decline since the departure of fergie time. (Fergie time was named after a successful united manager who always could extend a football match by 5 to 6 minutes when united were losing which allowed them time to draw or win)
So United and DXC would make a good match both in decline and both need Fergie time.
The only difference is United pay thier staff well, and Dxc pay peanuts.