Thread regarding Ford layoffs

Can Ford make the leap to “tech company” like GM has apparently done?

Wedbush rates GM as outperform, says stock will trade like a tech company and jump more than 50%. No mention in their report of Ford making that transformation, despite the BILLIONS of dollars we’ve poured into no so “Smart Mobility.”

Also, CarGurus’ Electric Vehicle Sentiment Report reveals Ford lags behind leader Tesla and even Toyota and Honda in consumer consideration. With our poor quality ratings and numerous recalls of every vehicle we make, why would anyone consider buying a Ford?

I am not optimistic.

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| 1316 views | | 11 replies (last July 12, 2021) | Reply
Post ID: @OP+1bKg0bz1

11 replies (most recent on top)

@2fgv+1bKg0bz1 Delusional Ford think

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Post ID: @3tky+1bKg0bz1

Speaking of the train station work that management reiterated is on track to be complete at the end of 2022, I was by there the other day, and it would appear there is zero possibility of anything being complete next year.

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Post ID: @3cme+1bKg0bz1

GM is a "tech" company??? No, GM is just another American welfare "success" story. The American taxpayer bailed them out - no real bankruptcy was performed no matter what you try and call it. Heck, they even ended up owning possibly the most expensive real estate in Detroit/all of Michigan after a "so called bankruptcy". So, just like the media/government/media told you that was a bankruptcy, they are now telling us they are a "tech" company giving it high stock valuations ($85 target is the last one). The analogy would be if some entity completely paid off your house and you went around telling yourself what a fabulous business entrepreneur you are. GM had all their debt nearly completely erased by the taxpayer - that is it. Mary B didn't do anything. Heck the custodian could have been in charge and the same results would have happened. Now, fast forward to 2020/2021 and Wall Street is enthralled with everything EV and willing to throw money at anything EV. Tesla is a perfect example. It was never a $1000 stock and the past several months is proving it.

A lie is a lie. GM hasn't changed one bit (culture, product development, etc.). Are they a better company than Ford. Of course. Ford is either the bottom or near the bottom. But the best GM has done in the last 15 years as far as tech products is build a Chevy Volt and a Chevy Bolt. High tech - hardly. In the past few years, I have even seen more Tesla products in SE Michigan than I do the Chevy Bolt (unless they are M-plate vehicles).

And yes, GM has wined and dined enough wall street bankers the past few years to give glowing reviews and positive stock "Buy" forecasts. But in the end, it is just all just PR. In the end for both GM and Ford, everything EV is just replacement revenue for existing products. At some point, some analyst on Wall Street is going to bring up the "replacement revenue" subject and the stock bubble for GM will pop. GM (and Ford for that matter) will never be treated like a tech company like Tesla by Wall Street. Because both have a 100 year old legacy cost structure that they cannot get rid of and every dime they make goes to support that structure. And even if they make an extra dime, the cost structure will demand they give it to them, not invest in future technology, products, or new business.

And for those people out there who will say, but GM is building battery plants, blah, blah, blah. Yeah, that ought to work out good long term. GM proved how good they were in the parts business in the 70's, 80's and 90's. The result was a spinoff of Delphi. GM will spend (waste) hundreds of millions of dollars on battery development and never be a top tier battery supplier (no matter how many super bowl commercials they make touting their new battery systems). In fact they made the last super bowl commercial before they even made production level batteries!

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Post ID: @3xpv+1bKg0bz1

Good to see all you laid-off people who probably still dont have jobs have a some kind of pastime in this forum bad-mouthing Ford.

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Post ID: @2fgv+1bKg0bz1

@1zlc+1bKg0bz1 You absolutely hit the nail on the head. Especially about renovating the train station, and the talent will come. NOBODY wants to work in Detroit, pay extra income taxes, be subject to constant exposure to crim i nals and road rage with g-ns.

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Post ID: @2xrj+1bKg0bz1

@1zlc+1bKg0bz1 Quote - "Ford was so wonderful that top notch talent would flock to Dearborn to work"

You will not believe this - when we had the Train Station function someone questioned the decision and our LL3 said "All that these silicon valley techies need is good money; you give them good money and coffee and maybe food, and they will come to the cr@ppiest cr@phole of detroit and dance to Ford tunes"- hmm and how's that turning out?
Although it was not directed towards me, I did felt offended thinking - what would he be thing of me and the rest of us??????

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Post ID: @2mol+1bKg0bz1

one thing for sure: Maximum Bob, Lido A., John Zed, and old Hal didnt get to where they were by being yes-men paper pushers.

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Post ID: @1ypa+1bKg0bz1

Short answer is No.

Ford is investing its money in lobbyists, lawyers and PR. They are attempting to shape their image with non stop media, hobnobbing with politicians, suppressing competitors and spending decades in litigation when misdeeds come to light.

Meanwhile the competitors are investing their money in top notch engineers (including software engineers) and in product design leaving Ford to choke on the dust they have left behind.

Who will win, of course the competitors will. Ford logic only “works” within the confines of FoMoCo.

GM was smart enough to realize that they could not attract top notch engineers to Detroit, they have data centers in TX, GA, and AZ. They surveyed where the talent they wanted were clustered and built where the talent pools resided so they could easily hire the talent they wanted. This is sound business sense, they not only were able to tap into a ready made pool of top notch talent, but they also got an injection of new and diverse ideas.

Contrast this with Ford where leaders regularly stated that Ford was so wonderful that top notch talent would flock to Dearborn to work (delusional arrogant thinking). When their proclamations didn’t work they then landed on “oh we will revamp our office layout into open space and then top notch talent will flock to Dearborn” (swing and a miss), “oh we will transform the Train Station and also create a campus of tomorrow, then the top notch talent will flock to Dearborn” (does their arrogance and ability to delude themselves have no bounds?). Ford logic will extend to just proclaiming that they have all the top notch engineering talent, of course Wall Street and everyone else can see thru that proclamation.

So hard No on Ford becoming a tech company, sheesh they can’t even get Sync to work properly. Even in 2021 models the P.O.S. software reboots for no apparent reason while driving, always choosing the most inconvenient moment to do so.

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Post ID: @1zlc+1bKg0bz1

Couple of items to consider here. As the post stated Quality & reliability needs to be addressed. Two you need to offer products people want. Plain and simple. Even with ICE engines Ford only makes real profit on on vehicle line F-Series (90%).
Ford needs to find a real true Car guy.. Lutz, Sperlich, Iacocca, and De Lorean to get back some interest from the customer base. In the 1980s & 90s Ford had those type of people in Truck. But Ford 2000 drove them out. Since then Ford has struggled to provide a reliable vehicle people want. Allan was a bright spot but as you can see after he left Bill round #2 failed again. Stop the focus on TVM focus on quality and product then the bring along EVs.

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Post ID: @1bcf+1bKg0bz1

Th!nk went bankrupt in 2011.

Tesla inception happened in 2003.

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Post ID: @1zow+1bKg0bz1

Well I think Th!nk was our big chance and we blew it.

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Post ID: @dbe+1bKg0bz1

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