How did Ynon buy his way on to Time Magazine's 2021 list of Top 100 Influential Companies?
https://time.com/collection/time100-companies/5953662/mattel/
Unless it's influencing how to NOT run a company. They didn't specify.
"We're an IP company, not a toy company, dozens of movies in production." Jeez, Ynot. You're killin' me!
This is so embarrassing for Mattel. How many times can they talk about movies that aren't happening and game shows that no one is buying? Is there a publicity department at Mattel? They should come up with a new story to tell, as this fiction is getting tiresome and pathetic.
It's telling that the article is accompanied by a photo of those bizarre prepubescent gender-fluid dolls that came out over a year ago and preformed so poorly at market I'd assume they would have been tossed down the memory ho-e almost immediately, and yet here they are. Just trying to squeeze one last drop of woke goodwill from that stone I guess.
At least we get confirmation that the Barbie movie is still coming soon to a theater near you.
Time Magazine just lost all credibility.
PRICELESS BS!
"Pandemic boredom has been good for Mattel, the company behind some of the world’s most iconic toy brands, including Barbie and Hot Wheels. Its 2020 online sales were up 50%, as dolls, games and puzzles flew off virtual shelves. Even so, CEO Ynon Kreiz no longer sees Mattel as a toy-manufacturing company. Instead, he says, what they do is IP, with dozens of film and TV projects in development and production in partnership with major entertainment companies and big-name actors. (Think a Barbie movie, co-written by Greta Gerwig and Noah Baumbach, and starring Margot Robbie, and Uno and Whac-A-Mole game shows.) “The opportunity for us is to expand beyond the toy aisle,” Kreiz tells TIME."