When people misrepresent program health, rush programs through OKTB, not let people focus on the important deliverables, but focus on worthless grandstanding powerpoints, the slide will continue. The difference between Ford and Toyota is very simple: We don’t build cars we build careers. We don’t serve our customers like we should. The more we charge for these vehicles, the more sophisticated and intelligent our customers become. And simply put, their tolerance for b — s— is non-existent especially when you are charging BMW prices. The BEV push should be interesting; the Tesla customer base is predominantly professionals (doctors, lawyers, financial, etc.). What will be their draw to give Ford a chance? Just not seeing it at the moment.
That’s it - as someone said, customer interests have fallen into the background and the consequences are being felt. Ford seems to forget the importance of customer loyalty. I’m afraid that buyers of battery electric vehicles will not give Ford a chance.