https://www.chicagobusiness.com/insurance/allstate-losing-auto-insurance-customers-fastest-clip-nearly-two-decades
With this article and the recent earnings call many of our eyes are even more open than before at what is going on (or not going on). Tom and Glenn both had a deer in the headlight reaction to the questions on retention... They acted like its is some sort of mystery... We are a business of big numbers, statistics and knowing exactly what is going on... It is not a mystery.
The retention and growth problems can be reversed. Let's start a list that hopefully TW & GS will see and take action on. Be reasonable and respectful.
I'll start.
- Stop the No Grace Period Terminations and Reinstate with a Lapse.
- Stop allowing the CIC to write junk business with every compliance issue known to man and then sent them to be serviced by the agencies for nearly zero money. They don't care to deal with the trash for little incentive.
- Stop "tweaking" internal discounts and ratings factors rather than filing for rates... We gutted every department known to man (except the "C Suite") to save $$$ we shouldn't need rates.
- Allow working agents in your "pro or elite" status to purchase the agents that are being terminated for not meeting ABO. These customers are not going to get the same love from the CIC as they will from an agent that is earning 9% (unless this is what you are going for...
- Stop with the non stop irritations to the customers and agents.
- Give the agents a feeling of security. You say you are being clear and concise but it all comes out as corporate mumbo jumbo...
- Stop talking about the "Blue Ocean Strategy" when it is obvious that everything you are doing at a home office level is chasing after the red ocean customer. You either didn't read the book, you don't understand it, or you are intentionally sating one thing and doing another.
What else do you have for home office to increase retention and grow through acquisition? Be realistic and polite so that it is actually read and heard.