It's awfully easy to be good management when your profit margins are 30%+ in the last century. It's not so easy to be good management when your competitor is operating at a 2% margin and you're saddled by things like ObamaCare and other benefits which practically double compensation for full time minimum wage workers, and you're saddled with things like local taxes, leasing retail space, and an excess of employees that don't make up the overhead of their salaries in book and coffee sales. Customers care about the costs of their books, and don't give a damn about customer service, otherwise Walmart and Target would have floor salesmen in each department like days of yore. But Walmart and Target put those companies out of business, and Amazon doesn't even have to have people in the same state as their customers to bring in the majority of business. It ends up that floor customer service is less than worthless in the Internet era, so long as you can't undercut your competition in price. What will bring people in is coffee and cheesecake, because people are actually willing to pay a premium for that. The bookstore is just a money losing appendage in this day and age.