Does blending a bit of purple cut it? Discuss...
5 replies (most recent on top)
The DXC brand was never marketed and Mikey k–led the digital force multiplier idea. Marketing at DXC is just a bunch of process wonks creating more overhead while delivering less. New CMO is from a different planet and has done nothing bar run this dumb internal campaign.
Purple is good. Next pay for "Accenture" on google ads and set up sites like http://accenture.dxc.com.
Hijacking accenture a better marketing strategy than currently in play.... is there even a strategy.
Mikey fiddling while Rome burns and he and his Lawrie clones rake in the dollars. More layoffs to ensure DXC hits unrealistic profit growth targets.
This is a perfect example of Mikey Mk2, he is ignoring the inherent problems within DXC and thinks a bit of gloss and getting grads to write good reviews will improve the company. I had high hopes when he joined but he is turning out to be worse than Mikey Mk1.
More bike-shedding, par for the course: https://en.wikipedia.org/wiki/Law_of_triviality
You can be sure the color is being discussed with Atos, it may even be a deal breaker.
Accenture is purple and were not them, we should have picture another color. How much money is being spent on this color change, that money would be better served to give us pay increases
Indeed not - my face is purple, when I think what Lawrie and Salvino have done to CSC / HPE / DXC.
Avaricious sycophants.