"We must and will turn around our automotive operations and compete like a challenger. We have to improve product quality and make it a reason to choose Ford," Farley told employees Oct. 1. "We will benchmark against the best. Drive decisions through vehicle and customer data. We are going to reduce costs and address underperforming businesses. Customers will not pay for waste. Bottom line: Our goal is to improve revenue, margin, free cash flow and our brand image every year.”
Someone missed the memo:
Ford recalled select 2020-21 Ford Explorer and Lincoln Aviator vehicles because motor mount fasteners may loosen and disconnect from the engine, which could k–l power.
Ford Motor Co. recalled select 2021 E-Series vehicles during Christmas week in North America for possible burn risk and power loss, including vehicles sometimes used as hotel and airport shuttles and ambulances.