DXC Sponsors NT Cricket. That's odd.

Some may have missed the significance of this announcement. I lived in Australia for a number of years and it strikes me as being odd.

NT stands for Northern Territory, its an Australian Territory because there are not enough people for it to qualify as a state. It covers 1.35m square km (17% of the Australian continent) and has a population of just 250k people of which 158k live in the major City (town) of Darwin. It is The Outback, mostly sparsely populated desert.

So why is DXC spending money to sponsor cricket there? It can't be for the business, DXC doesn't even have an office there. Can't be for the PR, the rest of Australia has no interest in NT cricket, Australian Rules Football would have been a better bet. If it was for the corporate social responsibility surely indigenous health and welfare would have been a worthier focus.

So why is DXC spending money on a minor sporting code in a sparsely populated part of Australia when there is a drive to reduce costs and good people are being WFRed? Does anyone have the answer?

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9 replies (most recent on top)

They sponsored an Indy car and the race at the Texas Motor Speedway.

They have a genius ad campaign over there comprising of things saying CU in the NT.

You have to love the Aussies.

Man in charge likes cricket. He said so. Did not know about sponsor sons cricket team. Not good when laying people off.

He did cry when he said laying off people. Some say he cry all way to the bank!

Maybe it is part of making good with Aboriginal people?

Got some pocket change to spend after all those WFR cost savings.

Not unusual about DXC/ CSC investing in sidelines in Sport and ignoring staff on the ground or those staff going through WFR / on have done so.

Csc spent lots of money on Virgin Formula one team and then Team Penske in Indycar.

So DXC has money for execs to spend on private interest but not enough money for to pay workers.

Clearly a better investment than supporting Australian employees of DXC who are suffering with no pay rises or bonuses. Where and what are the priorities?

Man in charge likes Cricket. DXC sponsored his son's cricket team on a tour of the NT last year. no business benefit.

DXC Corporate decisions are in logic free zones. Someone higher up thought it might be good. Thats it !

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DXC Sponsors NT Cricket. That's odd.

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