The Transformation Company Reboots Itself
After more than 4 years bringing transformative innovation to its clients, DXC Technology is reimagining its own future as Computer Science Corporation. CSC for short.
The entire branding strategy for the merged company, which would soon be the world’s largest independent IT services provider, had to start with that name.
“The decision of what to call yourself and how to brand yourself is a critical one,” says Gary Stockman, senior vice president of global marketing and communications of the company now known as computer sciences corp. “Done right, a brand becomes an organization’s true north: the articulation of the promise of what the organiz ation represents for its various stakeholders.”