Self-aggrandising Mattel Junior Execs were patting themselves on the back this week on Linked In.
This post was the the best:
"Our team works at the intersection of pop culture and great IP brands. This week we were fortunate to be in the center of it all.
It was an incredible team effort to deliver The Child, Amazon's #1 plush item, with unprecedented global fan love. Thank you #disney and #lucasfilm"
This means NOTHING? Why. This item is shipping on May 25th 2020.
Wait what? You mean before Christmas 2019 right? to capitalise on the buzz and hype? NOPE
IN 5 MONTHS TIME! That really shows how nimble Mattel is
So PJ. Before you start your victory lap, realise there is 5 months for people to cancel those preorders.
BABY YODA: COMING TO CLEAROUT STORES JUNE 2020.