https://multichannelmerchant.com/ecommerce/advance-auto-parts-buying-diehard-brand-sears-200-million/
9 replies (most recent on top)
DieHard are the best Batterys I Bought from Sears, Good Advance sells them now!
Advance Auto Parts= WalMart of Auto Parts a complete line of Chinese junk
Millennial here. Who the f— cares or knows about Die Hired? Are we talking about the movies with the bald guy? Whoever pulled the trigger on the purchase of the brand is a dumb–s. Millennials and the younger generations dont know or dont give a rats a– about die hard.
DIehard a perfect brand for advance to acquire. Carquest, worldpac, advance a diehard company.
Exactly as I was thinking. I'm under 40 and I can faintly remember Die Hard commercials from circa 1986?? What a waste of money and effort.
Just got an email to make arrangements to NC for a share-holder emergency meeting... Hear that John Furner is going to be there as well...
so, we'll have to explain the name change to anyone under 40, as I can't remember the last time I saw a DieHard commercial; most customers barely know the year/make/model; our stuff could say Acme Industries and it wouldn't matter, as long as it's got that lifetime warranty......
Diehard is manufactured by Johnson Controls, the same company that manufactures 20 other battery brands. So 200M for a brand...hmmm...how about instead provide competitive salaries to employees.
Good now I can get my Die Hard Battery at Advance, The ones they have at advance are no good people keep returning them as bad batteries And try to get their Money Back all the time.