- any sense of how Mattel is doing in terms of sales? We should sell plenty of Toy Story and Fisher Price seems to really be pushing those Linkimals hard. I'm concerned that Hot Wheels ID, which should have been the big break through toy this year didn't really resonate with consumers. Thoughts?
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@12CHIA0S-7gqz I've heard it ”exceeded forecasts" but don't quote me on that.
Everyone's curious as to what the real numbers are for ID.
if you have to ask then you know the answer. We are floundering and even failing state that!
*cars
Hot Wheels ID card are currently 50% off at Target. That should help move some inventory.