https://www.edmunds.com/industry/press/gm-ford-sacrifice-loyal-buyers-by-abandoning-small-cars-edmunds-report-reveals.html
Basically, people trading in their Ford sedans are choosing to stay with small cars and are simply going to a competitor like Honda or Toyota. This is EXACTLY what I did as well. There are many reasons for still wanting sedans or small cars instead of larger SUVs, crossovers or trucks, but in all honesty, it comes down to I just f***ing want a car and I won't change my mind unless I truly needed a larger car like if I had a family of 5+. I prefer to have a more gas efficient vehicle and that's just my opinion. If Ford doesn't want my money so be it Honda is more than happy to sell me a Civic at or below MSRP