Thread regarding Sears layoffs

Transform HoldCo

Lets think about this a little bit. EL bought sears and kmart out of bankruptcy and the best parent company name they could think of was Transform HoldCo? For someone who claims to be a marketing genius with programs like SYW this seems like a very weak, unmarketable name to me. Seems like the name you give a shell company when you have no real intention of long term operations...

Just from the name chosen it feels like there was never a long term plan that involved these stores and assets. Either the plan was actually to just liquidate and sell off the pieces or to somehow pray for or manipulate a recovery on paper and then sell the assets at a high to some other s—er before the big crash.

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| 1801 views | | 12 replies (last November 17, 2019) | Reply
Post ID: @OP+122bPHHv

12 replies (most recent on top)

I remember during the 1st town hall transform co had some one stood up and asked Eddie what the real name of the company would be. Lol. Eddie didn’t seemed to happy

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Post ID: @2abm+122bPHHv

https://www.investopedia.com/terms/h/holdingcompany.asp

All you need to know.

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Post ID: @2pzx+122bPHHv

Pick your best company name:

  1. Transgreedco
  2. Transfraudco
  3. Transscamco
  4. Translieco
  5. Transfakeco

Those names fit Eddie's brand to a tee.

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Post ID: @1pmg+122bPHHv

Transformers, more than meets the eye- hey, that works here too!

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Post ID: @1mof+122bPHHv

They probably wanted to name it Fraud Guarantee, but that was already taken by Giuliani's buddies.

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Post ID: @1dnr+122bPHHv

I always got a kick out of seeing the reactions of annoying customers that'd want to talk about the happenings of Sears with me when I'd say it's owned by transformco now just the dafuq look on their face Everytime was funny to me

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Post ID: @jfy+122bPHHv

Transformco, go forward plan, making moments matter, what are you guys on to think those are good names and slogans to release to the public? It's like Eddie had to come up with name for his plan and new company on the spot when he was drunk or something

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Post ID: @prd+122bPHHv

When Eddie merged Kmart and Sears, he changed the company name to Sears Holdings. Holdings is a company made up of different entities, a portfolio. He never considered the company a retailer. The real estate was always the key asset in the holdings. There was never any real attempt to invest in the stores, the website, the marketing, the workers, the technology. It was the real e$tate that made Eddie’s eyes roll up and down like the keys on an old fashioned cash register (which many stores probably still use!)

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Post ID: @nxc+122bPHHv

Correct. Sears still had a billion dollars of positive cash flow when he took over. Sears lost $12B in 8 years until its bankruptcy, and that's inclusive of all its sales and siphoning its money to Seritage, Land's End, Hometown, and others and generally lining Eddie's pockets, and of course, he failed so spectacularly at everything that he's worth a fraction of what he was, because he turned Sears into a revolving door of battle of the bands and chaos instead of laying out a clear direction.

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Post ID: @yck+122bPHHv

Correction: Sears was not in bankruptcy when Eddie swindled it away from their weak CEO Alan Lacey and the Board of Directors. While the company was lost in direction after the “softer side” campaign faded, Sears was still profitable. Eddie had bought Kmart out of bankruptcy and made a bundle by selling off some key store locations (his act was not new!) and using the money to go after Sears. Eddie got Alan to go along with his scheme, the bored Board went along and Eddie now had in his hands two mega retailers to play the real estate game with. Alan Lacey was promised he would stay on to run Sears but he was ousted very quickly leaving Eddie to bring in a succession of puppets.

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Post ID: @fkp+122bPHHv

Eddie keeps emphasizing metrics metrics metrics while never emphasizing member experience and satisfaction, and providing the human resources and reinvestment into the stores to enable such. Look how c-appy Kmarts and Sears look compared to Targets and Costcos. Being in the mall is no excuse, there are plenty of Targets and Costcos in malls. The Target anchoring the spot across from a store in one particular mall always had 10x as much traffic. Sears' failure is a reflection of his own goals and personality. Elon Musks' vision is going to Mars. Steve Jobs wanted to put a dent in the world, and said "Apple's biggest mistake after I left (the first time) was to put profits before product". Bill Gates wanted a computer on every desk. Jeff Bezos targets "Obsessive customer focus". Eddie is well, Eddie. He optimizes strategies and visions that are headed straight for failure. Get the mission right, or you're just efficiently headed down the toilet at ever greater speed. If he let every store supply itself and make their own vendor arrangements, everyone would be better off, and the company would make more money. There are independent wholesalers and mom and pop shops retailers that do this in every mall, with better inventory that Sears.

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Post ID: @cai+122bPHHv

I guess closing stores is a transformation.

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Post ID: @uuc+122bPHHv

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