Lets think about this a little bit. EL bought sears and kmart out of bankruptcy and the best parent company name they could think of was Transform HoldCo? For someone who claims to be a marketing genius with programs like SYW this seems like a very weak, unmarketable name to me. Seems like the name you give a shell company when you have no real intention of long term operations...
Just from the name chosen it feels like there was never a long term plan that involved these stores and assets. Either the plan was actually to just liquidate and sell off the pieces or to somehow pray for or manipulate a recovery on paper and then sell the assets at a high to some other s—er before the big crash.