https://www.freep.com/story/money/cars/mark-phelan/2019/10/05/lincoln-aviator-cadillac-xt-6/3860781002/
For heaven’s sake. First the suit clad brain trust asserts that the reason Lincoln’s were not selling was because they did not have letters and numbers in their names like other luxury vehicles. Now they claim that the Lincoln’s were not selling because the names had letters and numbers in them.
OK who do they think they are fooling?
Yo Jim and Bill here is a free tip, focus on QUALITY, SAFETY, RELIABILITY and FIT and FINISH. The name does not matter. If you build an excellent vehicle whatever you name it will become a synonym for excellence. When you build poor quality vehicles, whatever you name it will become a synonym for junk.