If NOV want t turn things around then first get rid of the hangers on, the top down should be a good start and carry on to VP level. Some of the VP's are only in place because of who they know, also known as KSB's (work it out). In reality they are simply looking for their next move. How can a non engineer head up engineering for a few years, ask yourself, what is his legacy, you should judge the so called leadership team (VP's) by what they have achieved in their roles, as regards engineering, there's nothing to see apart from cost cutting and delayed product launches which has cost us business and now they head up sales!
Competitors were previously respectful of NOV (Moyno), now they just take all the good guys whilst the leadership team take their salaries and shares, the business is only going one way....down