They underperformed virtually all other options out there over the last ten years...
Heck! You could have bought commemorative plates and do better!!!
They figured they'll transform the company into something of the digital age to keep it going so they can keep the monkey show going. Yes, by comparing it to its industry peers they're ahead but who cares? it's like K-Mart is ahead of Sears or something. A turd with an IoT sensor is still a turd! They are not profitable and cannot advance because they do not promote pragmatic value adding people of skill and knowledge who care and contribute. They promote career politicians, liars, backstabbers, frauds, and the likes. It is about quick money now without commitment. Ask anybody in NAM hired after 2004 about their pension. Oh yeah, there is none. Firing thousands of people being on international assignments and dropping their families to look after themselves after billions of billions had been contributed to c-suite pockets. I have not seen anybody doing the "right" thing in this colossal turd pile of so called "company" in years...