Remember the good times, and remember how good this ad made America feel about KMart https://youtu.be/0wVT_j2ttCA
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Martha Stewart felt good about Kmart, and customers felt good about buying her product line there. She has said that she regrets not having bought the chain; it's fun to speculate on where it might be today if she had.
The jingle I remember was "let's go Kmarting at Kmart, and shop the Kmart way, get Kmart's low low prices every day".
Kmart was a cheap place to shop when there weren't many discount stores. The cheap look of the place made you feel like you were getting a bargain and that was appropriate for the times. These days, we have different expectations, although Family Dollar et. al. kind of duplicate that grimy old Kmart feel.
@yns Yep, exactly this. They're useless.
It was a dump in the 80s, disgrace in the 90s, and a relic by the aughts, it should have died in 2004.
Did people ever really feel good about Kmart? I mean, the blue light specials, Furr's cafeteria, and drunk teens tailgating in the parking lot never exactly exactly screamed sophistication even at the height of its powers.
I was working at Kmart around the time Walmart started to grow and my town got one and I told management they actually had better prices that us and they felt their Price Match policy was good enough. This is arount the time Kmart Corp. welcomed Joseph Antonini CEO's resignation. Several CEO's later comes Conway who puts the company in Bankruptcy and then comes Eddie Lambert who put Kmart into profitability for the purpose of buying Sears and it's been downhill ever since.