Typical Doug Field Deep Dive in Palo Alto.
Few days before: Design team spend thousands of dollars flying in all the remote employees and lodging them. Most contribute nothing whatsoever.
Night before: They rearrange the agenda about 20 times. The executive level team sees the designs for the first time in weeks and then completely changes everything. Impacting months of work. Making insignificant changes based on the VP’s feedback (first time he’s seen it before he presents to Doug).
Day of: Doug’s schedule has shifted so they remove a couple of items from the agenda. Those people traveled for no reason. Doug strolls in hour late scarfing down some cr-ppy chips as he tilts the nearly empty bag up and pours the crumbs into his mouth. Accompanying Doug is a newly hired executive loser (stearns, Roz Jo, etc.) design team shows off their janky prototype that looks like a mediocre school project. It shows UX patterns that are so widely adopted yet wrongly implemented so Doug starts to focus in on that. Then comes the big question…
“Well what do you think!”
What kind of Jedi mind trick is this all the participants in the room start to think. Not realizing the genius they are witnessing in front of them. They scramble for an answer and Doug nods. He responds with a simple “let’s deep dive on that a bit more”
By now half the room has fainted because the intelligence displayed is too much for them to handle.
The VP of design assured Doug that is the right course of action. They nod at each other. Doug says “good work”. All those that are left standing are elated with joy that this genius has blessed them. The VP goes home happy, fires up ChatGPT and sends a congratulatory email to the team.
Total cost: 1-3 million
Innovation: priceless