Just happened this week. Intel Marketing has just been largely wiped off the map. Liaisons with key channel partners and all GTM strategists have been shown the door. Intel is going down the drain, really fast.
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@my when monopoly what is marketing for ? when products are sh-t what is marketing for? do you understand the job of marketing? is it to paste logos anybody can do that please look at the situation clearly
@my Nonsense of course.
A lot of people talking sh-t on Intel Marketing when the marketing was the only fu--ing decent thing being decently done at this company.
Poor guys got shown the door, guess you really can’t polish a tu-d.
The real problem is the absolutely sh-t products, terrible software and driver design and complete lack of innovation for our primary products.
@gz BTW, that is not a hit on Intel, although the company seems to have more of the self-aggrandizing VPs than usual.
It is just a description of how humans behave when given economic or political power, or access to power. The answer is that they want more. They always want more.
Of course, that creates the occasional opportunity for someone like LBT to come in and gain economic power by dismantling all the waste that occurs from all those VPs out there empire building.
Few of the VPs really show any concern for the overall company, often taking actions that benefit their org at the expense of the overall company.
LBT may care about the overall company, but likely only to the extent that what he does helps burnish his legacy, as a capstone to his career. If he is able to turn the company around or otherwise enable some version of it to continue to exist, then that is the legacy he is trying to build.
This is in fact no different from what Pat was doing, but it is reality-based and so may actually benefit the company. If it doesn't work out, then LBT will go on his merry way.
Anyone who thinks they would act any differently, has never had power.
@cp No, this post doesn't show that Intel is bad, as much as you might want to troll about that.
It shows that most of Intel can see what works and what is a waste of money, and have been waiting patiently for upper management to do something about it.
Fact is that like most companies, the upper management are just along for the ride, trying to build their careers by always increasing the size of their organizations. It's practically the only skill they have.
All fine and good as long as the company is growing. When the growth stops, then it is time to get rid of the waste (which always exists, because of relentless org growth driven by VPs).
So, every time you see a VP depart, expect to see some or all of what they represented be dismantled. Remember the Sales VP, Christoff?
It also means to stay away from groups that clearly do not add value, or you risk being pushed out the next time reality inevitably occurs.
Just watch what happens to TD and IFS now that Ryan Russell and Kaizad got pushed out, and see how LBT wipes out the IFS losses.
Any one of those VPs could (theoretically) have fixed the situation, but (in reality) that is not one of their competencies. They only know how to grow the org, not how to make it be productive or cost effective.
@cp working hard and families to support doesn’t translate to effective marketing people. sorry they lost their jobs. Reality was they are 2 levels below average compared to industry peers. Harsh reality.
Marketing was created to extend Intel CPU dominance.
It used to be outsourced, and there was no SMG, just Sales (aka pipeline fulfillment, not actual sales).
It's like Back to the Future, but backwards.
Please listen carefully as the worlds smallest violin play a sad, squeaky Irish tune for Marketing.
Buh Bye, have a nice cruise.
GTM Strategists.... lol, what a complete and utter waste.
Wow, some comments here illustrate why Intel has become what it is. These former marketing employees worked hard for Intel, they have families and they have bills to pay, and now they're without jobs in a very poor job market. So for some clod to just blow this all off by calling these ex-employees "jokes" says a lot about the character of that clod.
Remember this - Be careful what you say about others. You might be next on the chopping block.
Good riddance Intel marketing was a joke
Intel Marketing is a perfect example of FAFO.
LBT has some hard choices to make, but outsourcing Marketing was not one of them.
And this is shocking, why?
This has been known for a while that it would happen.
No need to worry, tho. All 3 customers know where Intel is.
Not much to be marketed when the competitors solutions are superior. Hope those impacted find a better home with solutions that do sell themselves.