Chasing high margins is what has led Intel to where it is today, turning down ARM and other lower margin growth opportunities.
Anyone who has read the Innovators dilemma understands this, and MJ likely has read it.
Chasing the highest margin products is likely at the root of the many technological and design fails that the company has experienced over the past 15 years.
This approach does not guarantee failure but does set the company up for failure.
The company should have long ago picked ARM back up and pursued GPU or other lower margin, high volume business. The companies that did that are now in a position to take the high margin business from Intel.
Intel should have defended itself by making those same low margin ARMProducts.
Oh well, those Harvard case studies can always use new material.