This survey is the result of a partnership between Axios and Harris Poll to gauge the reputation of the most visible brands in America, based on 20 years of Harris Poll research.
Wells ranks #88 out of 100. When filtered by the Financial Industry, Wells only ranks higher than Bitcoin and FTX.
2023 RANK COMPANY TREND
2016-23 2023
IN RANK
#17 American Express 79.3 29 +
#29 Fidelity Investments 77.9 – +
#31 JPMorgan Chase & Co. 77.7 17 +
#38 Capital One Financial Corporation 76.9 – +
#44 PayPal 76.5 – +
#81 Bank of America 70.1 2 +
#88 Wells Fargo & Company 67.8 4 +
#93 Bitcoin 61.1 – +
#99 FTX 58.6 – +
https://www.axios.com/2023/05/23/corporate-brands-reputation-america