Shell is shutting down Volta, the EV charging and media network it bought in 2023 for $169M. The company will dismantle more than 2,000 charging stations this year and lay off around 190 employees.
Volta’s model combined EV charging with ad screens to generate extra revenue, but it was losing about $140M annually and couldn’t meet sales targets. Shell reportedly tried to sell the business but found no buyer.
The decision marks a shift in Shell’s EV strategy toward high-speed charging at its own branded stations and hubs, rather than maintaining a separate ad-driven network.
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