Anyone else noticing how many contractors in Brand are acting like leaders or even hiring managers? Some seem to be leading parts of the business and directing creative work within the agency structure. It’s confusing when contractors appear to be overseeing other contractors, and it’s often unclear who is actually working for who. The dynamic can feel pretty toxic.
When a contractor in the agency positions themselves as a department or team lead, or even a creative lead over others, it raises questions about who actually has a seat at the table and how those decisions are being made.
Curious how this became the model.