The situation at Verizon perfectly encapsulates a bitter reality of the corporate ecosystem: when leadership miscalculates, the workforce absorbs the shock.
The executives who championed the failed pricing strategies of the past are rarely the ones standing in the unemployment line. Instead, the everyday workers pay the price for those executive missteps so that the institutional investors can recoup their money.
Schulman’s strategy may very well succeed in bouncing Verizon's stock price back to a respectable valuation. The math might start working again.
But what the brand truly stands for when its financial resurrection requires the systematic dismantling of its own culture and the displacement of the very people who trusted the company with their careers.
It is a financial victory achieved through a human loss.